TACLOBAN City - With more than 6.9M registered and unregistered small businesses in the Philippines, and roughly around 50,000 in Eastern Visayas alone, Peddlr Philippines, Inc., an internet company startup, develops an app to helps micro and small businesses earn more and manage their operations better.
CEO and Founder Nel Laygo, a native of Catbalogan City, said, “One of the challenges of businesses is recording their sales, inventory, and even compiling reports. We developed Peddlr, a mobile app to do all of that and more.” “Normally a POS (Point of Sales) device costs around P30,000 to P90,000 which is the main reason why small and micro businesses have lower technology adoption rate. They can’t afford it. Peddlr is a smart version of that device and it’s free. On top of that, it works offline. No need for data or internet connection,” he explained.
“Most of the businesses still use pen and paper in their businesses, which is not only time-consuming but also inefficient. With Peddlr, they will be at par with big businesses with their own POS Systems,” Laygo added.
Peddlr is a Smart POS App that assists small and micro business in recording sales, log expenses and understand business performance. The app generates easy-to-understand accounting reports and other data. Peddlr Philippines, Inc., is founded by a young group of professionals wherein all six of the founding team are from Eastern Visayas.
Aiko Reyes, the COO and co-founder, also a native of Catbalogan, said further, “Peddlr is free to use. It’s been a very challenging journey, but even if the app is free, we made all the major features available to all users. Our main goal is to jumpstart Philippine micro and small businesses to the digital world and put them at the heart of economic recovery for 2021 and beyond.”
Though one of the founding members and the Finance Director is based in Manila, Queenie Lazam, she also has roots in Eastern Visayas as her distant grandmother is from Leyte, so as she says she has a “Pusong Waray! Palaban!”
“We’ve all been aggressive on hearing user’s feedback from early beta testers and delivered constant updates to the app in around every 3 to 7 days. We eliminated complicated processes so that micro and small businesses can easily adjust to the app. Simplicity and ease of use is our core and paired with the right balance of sophistication to provide real value had encourage users to install it. That’s why we’re so excited because in just 7 weeks of roll out from app stores, we have more than 5,000 users! The app has gained popularity especially in the sari-sari store categories,” Lazam shared.
“We haven’t formally launched yet, but we released the first android version of the app back in January 2021 and iOS version at the end of February 2021. We initially started with a small group of users to try out the app as we slowly fixed bugs as we got feedback. Now, on its 49th version update, the app is faster, better, more stable and has even more features, that’s why we’re ready to launch it nationwide,” explained Peddlr Marketing Director and Palo, Leyte native Aaron J.P. Almadro, on their plans for a full-blown launch.
The two remaining founding members are also from Catbalogan, Francis dela Cruz and Nelson Bathan, Jr., who are both lead developers of Peddlr, and are in-charge of the mobile and tablet versions of Peddlr. “When Peddlr grows, we will explore developing a version for desktop. For now, we’re focusing on the mobile app, since most businesses have easier access to smart phones,” Bathan shared.
“We have Bluetooth capabilities anyway. So, even without the traditional desktop with CPU, printer, and cashbox, with Peddlr, any business can print receipts, reports, and inventory database to a Bluetooth printer,” added dela Cruz.
“With the pandemic still ongoing, businesses are discovering going online and mobile, and we’re here to help them shift to this new tech. In fact, Peddlr is now top one in Google searches, in the Appstore and also in GooglePlay, so I think we’re on the right track,” Laygo excitedly shared.
“Try out Peddlr, its really easy to use, and amazingly, we’ve gotten a lot of feedback from users that it helped them automate and monitor their businesses, just thru their smart phones,” Laygo concluded.
Peddlr is now available in the Apple Appstore and GooglePlay Store. Simply search “Peddlr” and users can easily install the app. All users are encouraged to join the “Peddlr User Community” Group in Facebook for further questions and technical support concerns.
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